For Employers

A voluntary financial wellness benefit for your employees

Are you looking for a competitive edge to attract and retain high-quality talent?

  • According to a Bank of America survey, 62% of employers feel a high degree of responsibility for their employees’ financial wellness.
  • Plus, the number of employees who see their financial wellness as at least “good” has decreased sharply over the past two years.


Learn more about how a my529 account works—from account owners and beneficiaries to contributions, tax advantages, and how funds can be used.

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Why offer my529?

my529 is an investment in the future—and a benefit to your employees—all at no cost to you.

Offering employees my529 as a means to invest for education shows you care about them, their families and their own educational pursuits.

Spend a couple of minutes learning about my529

Utah’s official 529 college savings plan has been helping people prepare for the cost of education for more than 25 years.

Register with my529 today

Offer your employees a voluntary benefit at no cost to you by becoming a registered employer with my529.

Registering allows you to schedule my529 at a health or benefit fair, or to give a presentation (virtual or in-person), and you may receive payroll direct deposit info or request a promotional offer for your employees.

When my529 confirms your registration request, you will receive a welcome gift and helpful, monthly content to share with employees via email or newsletter.

Employer benefits

  • Helps employees invest for qualified education expenses.
  • Can help you retain talent.
  • Employee onboarding materials available.
  • Simple to implement.
  • Increased productivity and morale.
  • Loyalty from employees.

Employee benefits

  • Accounts are free to open.
  • Earnings are tax-free when spent on qualified education expenses.
  • Funds can be used at eligible colleges, universities, and technical schools nationwide and abroad.
  • Utah state tax credit available for Utah taxpayers.
  • Fees are among the lowest in the nation.
  • Earnings on nonqualified withdrawals may be subject to federal income tax and a 10% federal penalty, as well as state and local income taxes.

Downloadable Resources

my529 can provide materials for employee onboarding.

my529 General Brochure
my529 General Brochure
my529 FAQ
my529 FAQ (Spanish)
my529 Presentation Poster
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Payroll Direct Deposit Tutorial
Payroll Contribution Tutorial
my529 Logos and Ad
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Employer topics

You may use the following articles to help your employees learn more about 529 college savings plans. Share links through your workplace newsletters, emails or intranet.

Peace of mind for the future

As an HR professional, you are familiar with the difficult circumstances facing your employees right now. What if the cost of higher education didn’t have to be so overwhelming?

A key component for employees’ well-being

Next to having adequate savings for retirement, having funds for education is one of the most important components of financial well-being.

Celebrate saving in September

This changing of the seasons marks the perfect opportunity to begin or renew your commitment to educational savings.

Meet the deadline to maximize your tax benefit

my529 wants you to be aware of the upcoming year-end deadlines and the Utah state income tax benefit that you are entitled to if you own a my529 account.

Estimate college costs; prepare for the unexpected

my529, Utah’s educational savings plan, offers a helpful College Savings Estimator tool to help give you a better idea of how your contributions might grow over time in a 529 account.

Make saving a habit

How are your New Year’s resolutions going? The resolutions that have the greatest impact are those that form useful habits that we no longer have to think about—they just happen.

Celebrate May with savings

my529, Utah’s educational savings plan, has been helping families save for education for more than 25 years, and we take part in National 5.29 Day by making it easier for you to invest in the future.

How can you spend your my529 funds?

In addition to the more commonly recognized ways of using my529 funds, you can put that money to good use in lesser-known ways.

Resolve to save

As you recommit to good habits for the new year, one of the best resolutions you can make is to strengthen your financial health. 

Avoid debt, alleviate stress

April’s Financial Literacy Month asks us to take some time this month to examine our financial wellness, including having adequate savings for future expenses, and trying to avoid debt.

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Estimate how much you need to save

my529, Utah’s educational savings plan, wants to be a resource as you plan ahead to achieve your family’s college savings goals.

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Automatic contributions—set it and forget it

Building adequate savings for education doesn’t have to be difficult. In fact, it can be as easy as “setting it and forgetting it.”

Give the gift of education

The holiday season will soon be upon us, and you may already be wondering what would make the perfect gift.

Saving: Pay yourself first

Utah Saves Week, which is February 27 through March 3, offers an ideal opportunity to expand your teenager’s view by reminding them about the importance and advantages of saving.

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A gift that creates a legacy

One lasting and meaningful way to support your grandchild is to help them save for a bright future with a my529 account.