Celebrating 30 years of my529!
Since 1996, my529’s flexible and tax-advantaged investment accounts have helped families save for higher education. A lot has changed over those years — today, 529 plans don’t just serve the needs of higher education students; expenses for certain apprenticeships and post-secondary credentials, trade schools, and K-12 education are also eligible. Account owners can even use funds to pay down student loans or to kick-start their beneficiary’s retirement with the Roth IRA rollover option (each subject to certain restrictions).
With so many ways to use my529, we look forward to the next 30 years of empowering future generations to invest for education.
my529 is one of only five 529 plans in the nation to receive Morningstar’s Analyst RatingTM of Gold for 2025, which makes it our 15th-straight year earning their highest rating — more than any other 529 plan. my529 account owners are the real winners, as they benefit from our best-in-industry customer service, investment options and low fees.
From the early days, my529 knew that establishing and fostering relationships with financial advisors would enhance the growing program, ushering in Limited Power of Attorney (LPOA) services in 2012. This led to the creation of a specialized portal giving advisors access to previously held-away assets, allowing them to integrate those assets into all-inclusive management strategies.
Our Limited Power of Attorney program has always been built on advisor feedback encouraging continuous improvements, including several popular data integration solutions and tools to view and manage linked portfolios. A favorite feature within the platform allows advisors to create a Customized investment option and save it as a template to apply to multiple client accounts, resulting in 75% of accounts working with a financial advisor using a custom template.
my529 strives to provide advisors with the resources that they need through timely LinkedIn posts and well-researched newsletter resources and interviews. What my529 has built is very robust and unique in the 529 space, and we hope to continue delivering valuable insights to you and subsequently your clients.
Thank you for your trust in us over these 30 years — we look forward to many more!
You can continue celebrating my529’s anniversary by clicking on the infographic below or reading more about our history here.
A Morningstar Analyst RatingTM for a 529 college savings plan is not a credit or risk rating.
Analyst ratings are subjective in nature and should not be used as the sole basis for investment decisions. Analyst ratings are based on Morningstar analysts’ current expectations about future events and therefore involve unknown risks and uncertainties that may cause Morningstar’s expectations not to occur or to differ significantly from what was expected. Morningstar does not represent its analyst ratings to be guarantees.
Please visit Morningstar.com for more information about the analyst ratings, as well as other Morningstar ratings and fund rankings.
