New executive director takes the helm of my529

As Richard Ellis retires, we are thrilled to announce the appointment of our new executive director, Mark Cain, effective April 1, 2025.

When it comes to priorities at my529, Cain is clear-eyed with intention for the future.

“It really should be about the account owners and what their needs are,” Cain said. “When we talk about vision, I think, as an organization our vision should be to have high service and low cost, which translates to low fees.”

Cain’s passion for service shines through in his commitment to our mission.

“What motivates me is helping families continue to grow, helping them continue to have opportunities. Any organization that’s in the business of helping people better their lives, better their situation, providing opportunities aligns with what brings me the most joy and happiness —serving people and working with great, wonderful people.”

Our focus at my529 will remain clear:

“Continue to help families save and understand the benefits of saving for higher education,” Cain said. “Helping their children and family members, and those beneficiaries, save for higher education in an efficient and effective way that will provide opportunities for them.”

As we welcome Cain into his new role, we are all here to serve our account owners and beneficiaries. Together, under Cain’s leadership, we look forward to continuing
our mission of empowering families to achieve their educational goals.