Direct-Sold Plan: A 529 plan that is sold directly through the plan’s website or through the mail. my529 is a direct-sold plan. You can open an account directly with my529. As a direct-sold plan, my529 cannot provide any financial or investment advice when it comes to selecting an investment option.

Advisor-Sold Plan: A 529 plan that is sold through a broker-dealer that has entered into a selling agreement with the 529 savings plan’s primary distributor. With an advisor-sold plan, the investor has the benefit of having a financial advisor help with the selection of an investment option. However, the advisor-sold plans charge a fee for that service.